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Direct Experience Will Work For You

The Mission Newsletter, 9/4/18

“Life is really simple, but we insist on making it complicated.” — Confucius

Direct Experience Will Work For You

Episode 91 of The Mission Daily

“Direct experience puts us face-to-face with our own stories. And our own stories either serve us, or they limit us and turn us into slaves.”

Chad and Stephanie talk about the importance of real-life experiences and how those experiences can improve your perception of the world.

Listen to Episode 91 of The Mission Daily.

The Mission Daily is a podcast dedicated to accelerated learning and helping you become healthier, wealthier, and wiser. It is designed to help you learn — as fast as you possibly can.

News That Matters

I’ll have a burger, please.

What if we told you those Labor Day cheeseburgers weren’t the only things to blame for that high cholesterol and heart disease you’ve got going on?

New genetic research from those smarties at Harvard has the potential to identify members of the population genetically predisposed for developing coronary artery disease. Using something called the polygenic risk score, doctors may be able to tally up your risk of heart disease.

By looking at a mere 6 million spots in an individual’s genome, scientists found that people who carried the greatest number of genetic variants suggestive of heart attack risk were three or more times likely to develop coronary artery disease than controls.

Figuring out how accurate the polygenic risk score is will take some more time and research, but this is a good start. Right now, we’re just down for more cheeseburgers, though. 🍔 🍔

Being Social Pays Off

Teens today are making my first summer job at Quiznos look even lamer than it actually was… 😒

Today’s social media-obsessed teens are making the platforms work for them by leveraging their followings to create branded posts for companies. Kids as young as 13 will reach out to companies, or have companies approach them, and propose various levels of social content for an oftentimes nominal fee. The teens, who are competing with older folks for shift work while still managing course loads suddenly have a revenue stream, and brands have a new, cheap form of marketing that actually works. It’s a win-win for everyone.

Matthew Weisberger, the owner of Icewise, which sells trendy sunglasses, phone cases, and backpacks, says that working with teens on Instagram “was like striking gold from an advertising standpoint.” He recently shifted away from working with Instagram celebrities in favor of teens with fewer followers: “The people I was using before were like, ‘Pay us $150 and we’ll post,’ ‘Buy these sunglasses from Icewise.’ These girls are excited to create this entire meme that focuses around your product for just, like, $20, and they do it way better.”

Focus, Trust, Recreate, and Relax

If ever there was a group of people to take advice from on how to be focused, it would be the United States Olympic Committee’s mental health team. So here’s what they suggest:

  • Guide your focus when it begins to stray. Re-focus on the thing you need to by trying to find something different about the task or object to laser in on.
  • Trust that you have what it takes.
  • Recreate your best results by hacking the process. What did you do/eat/think/listen to when you had success? Do that all again.
  • Chill vibes only — relax, stay calm and quiet your mind.

Join us at SIGNAL!

If you don’t have your ticket to SIGNAL yet, head over to signal.twilio.com and get your ticket for 20% off by using the promo code: MISSION20. The Mission team will be there, so please drop by and say hi! 👋

Another Job Sacrificed to the Robo-Gods

It has been 462 days without an accident at Mission HQ (not counting an episode with Toasty). 🐕

Ford is trying to say the same thing, and in order to keep its employees safe in factories, the company is using drones to perform inspections on equipment high off the ground. Orange drones fitted with GoPro cameras will be operated by factory workers to do detailed inspections.

Taylor’s Got a Blank Space, Baby

How much would you give to sign one of the most successful music artists in the world to your label? We’re about to find out. 💰💰

Come November, Taylor Swift will have finished out her contract with her current studio, Big Machine Records, and just about every label in the business will give their vinyl collection (and probably many millions of dollars) to sign the superstar who has built one of the most loyal fanbases and successful empires in the music biz.

“There’s no precedent to look to regarding the top-selling artist of the digital era becoming a total free agent,” says The Davis Firm’s Doug Davis, one of the music business’ top lawyers. “Taylor Swift is at an extraordinary point in her career where she can write her own ticket in regards to the commercial terms and deal structure. If she is seeking to break financial records and extend with a major, she could have the biggest artist deal of the century so far. If she wants to be creative and choose an alternative structure for capitalization, she could create her own business model. It’s very exciting.”

Investing in the Future of Education

It’s not a secret that minority groups are at a disadvantage when it comes to education. To help even things out, The Gates Foundation is awarding $92 million to groups focused on finding a way to boost academic achievement among black, Latino, and low-income students. It’s called the Networks For School Improvement initiative and it has already backed 19 efforts in 13 states, with a $460 million expansion expected in the near future.

The Best of What We Are Reading

Most books contain cover blurbs which desperately say, “You’ll love this book, please buy it!”

It’s rare to find a cover blurb that is honest enough to say who the book is, and isn’t for… This blurb does:

“Political language is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.”

Check out Why I Write to see how broad and utilitarian Orwell’s definition of politics is. He saw “politics” as the system of cooperation we’re all condemned to either ignore, face, or improve. While it’s not easy to change, politics is still a culturally and societally built open-source operating system. We can participate as much or as little as we like. Both extremes carry consequences.

Our Media

The Mission is a new kind of media company. We publish stories, videos, and podcasts to help smart people get smarter. You can find us on Facebook, Twitter, and Instagram or learn more about us here. We’d love to connect!

Custom Podcasts

The Mission helps mission-driven companies build trust and connect with customers in a new way.

We create custom podcast sponsorships for enterprise companies. To learn more about why companies like Salesforce trust us to produce results, connect with our team here.




A network of business & tech podcasts designed to accelerate learning.

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Stories & podcasts that make smart people smarter: www.Mission.org. The Mission Daily: www.apple.co/2KMXjhQ. The Story podcast: www.apple.co/2HEcveQ.

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