Doing More with Less: How Vonage Uses It’s MarTech Stack to Create Frictionless Customer Experiences
Why marketers need to take a harder look at their marketing tech stack in order to create a frictionless customer experience
Much like photographers utilize various lens lengths to create different perspectives, marketers have a bevy of different tools at their disposal to create and present different yet equally memorable customer experiences. But if you ask Joy Corso, CMO of Vonage, the view that matters the most is the one the customer sees, and that’s where marketers should be pulling focus.
“The utopia for marketers is to have your customers talk about you in such a positive way,” Corso said. “We are here to be customers first, and we’re here to deliver solutions to our customers. That’s why we’re in business. And when we do our jobs well, that results in solving that pain point, and it results in a better outcome for our customers.”
One of the ways Vonage creates a positive customer experience is by properly utilizing its tech stack to create seamless experiences for its customers.
“Customers today want to get from A to B as quickly as possible,” Corso said. “ It’s not so much about loyalty anymore. It’s where your customer is going to have the best experience.”
On a recent episode of Marketing Trends, Corso pulls back the curtain on how Vonage uses its marketing tech stack to create lasting and memorable customer experiences. Plus, she reveals why your MarTech stack is the secret sauce to customer success if used correctly.
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