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Dos and Don’ts for Ecommerce Brands Large and Small

Photo by Adeolu Eletu on Unsplash

Ellis McCue has a long resume that has taken her through the world of ecommerce, supply chain, and venture capital. Now, she is the CEO of Territory Foods, where she is trying to make the world better one meal at a time. Hear all about it on Up Next in Commerce.

Tune in to learn:

  • How to understand consumer behavior from the front lines (16:00)
  • How a “mortality moment” shifted Ellis’s perspective (29:00)
  • How Territory foods found the right focus (38:00)
  • How to keep track of a distributed network (44:00)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

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