simpleEarning the Right to be Idealistic in Business
Published in
Dec 22, 2022
How do you build a socially-conscious product business within a competitive market? On Up Next in Commerce, Mike Beckham, CEO and Cofounder, Simple Modern, shares his experience as a founder, diving into finding and protecting white space in the market, building brand loyalty and creating a great culture.
Tune in to learn:
- Identifying white space in the market (6:54)
- Building “moats” in competitive markets (12:53)
- Mike’s thoughts on building brand loyalty (16:19)
- The need to have a good product in order to give back (22:00)
- Mike’s advice for founders (32:32)
—
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
