Engaged, Not Enraged

The Mission Newsletter, 9/6/18

Mission
Mission
Sep 6, 2018 · 5 min read

“However difficult life may seem, there is always something you can do and succeed at.” — Stephen Hawking


Progressing IT through Business Partnership and Citizen Configuration

Episode 7 of IT Visionaries

Jo-Ann joins us today to discuss aligning business strategy with IT strategy, empowering citizen developers, and how to select new technologies for your business.

Listen to Episode 7 of IT Visionaries.

IT Visionaries is brought to you by The Lightning Platform by Salesforce. The Lightning Platform is a leading cloud platform that makes building AI-powered apps faster and easier.

Salesforce and Harvard Business Review recently teamed up to create a study showing how you can use the latest technologies and leadership practices to close the customer experience gap in your business. Check it out!


News That Matters

Health

The carbon dioxide in the air affects crops by cutting key nutrients such as zinc, iron, and protein. If the climate continues to change at the current rate- with higher levels of CO2 emitted into the atmosphere every year — by 2050, crops could have a 3–17% reduction in those nutrients. This could lead to things like troubles with wound healing, infections, and diarrhea It also may cause protein deficiencies, which are linked to stunted growth and complications in pregnancy and childbirth.

Wealth

Uber will combine its autonomous driving system with Toyota’s Guardian technology, which offers automated safety features such as lane-keeping but does not enable a vehicle to drive completely autonomously. The combined technology will be built into Toyota’s Sienna minivans, to be deployed on Uber’s ride-hailing network starting in 2021, Uber said.

Wisdom

Studies have shown that actively engaged employees perform at higher levels. Businesses that actively work to create a culture that caters to those employees (by giving benefits, vacation time and recognizing accomplishments) are also the ones that thrive.


Join us at SIGNAL!

Go to signal.twilio.com and get your ticket for 20% off by using the promo code: MISSION20.


Tech Trends

NASA has announced that it plans to send humans back to the lunar station by 2024, and it wants humans back on the moon’s surface by 2026.

The lunar station, called Gateway, is expected to be an outpost for astronauts to conduct research in deep space and even travel further into the unknown.

Marketing Trends

That’s the message Planters was sending when it hopped on a recent trend of brands trying to reintroduce products to a younger generation of consumers.

Research has shown that younger buyers want to connect with brands on a more personal level, and they also want to engage with companies that take a stand on social issues. So between Dawn launching its Lean On Me campaign, which recognizes decades of service to wildlife rescue, cleaning, and relief, or SunnyD tapping into the individualism of its target market with high-energy social media video ads, in the marketing space, the smart brands are looking for new, innovative ways to connect.

Aaron Perlut, founder and managing partner of the brand consulting firm Elasticity, puts quite a fine point on it this way:

“As audiences age, they die, and you need to continually refresh your consumer base. And if you’re not doing that, your product ends up being just a footnote in history.”

Education Trends

Showtime and Hulu just announced that they are partnering with Spotify to offer students a deal on streaming services for just $4.99 per month. Millions of songs plus access to thousands of TV shows and movies? As the kids say, what a time to be alive.

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The Best of What We Are Listening To

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Mission.org

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

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