Examining How ‘Sustainable’ Our Businesses Really Are

Companies Take a Closer Look at Digital Design and Energy Use

B The Change
Apr 27, 2018 · 3 min read
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Powering the World on ‘Smart Energy’

Let’s start with the numbers: For nearly a decade, energy generation has been the largest single source of global greenhouse gas emissions. The average U.S. home energy use requires the burning of more than 8,000 pounds of coal every year. That’s the equivalent of 4 tons of coal, which is the equivalent to the emissions burned by leaving three cars running continuously in your driveway every day, every year. Multiply that by the 127 million homes in the U.S., and you start to see how the energy use in our homes quickly adds up.

What Grade Does the Internet Get for Sustainability?

“People don’t think much about the potential impact their website, smartphone or internet use in general have on the environment. We mostly take these things for granted. Yet pixels require electricity,” shares Tim Frick, co-founder of B Corp digital agency Mightybytes.

  • Ecograder generates a total score on a scale of 10 to 100 (100 being the best possible). An average score of 52 leaves significant room to improve most websites.
  • Less than half of the URLs crawled by Ecograder were of responsive websites, which scale to fit the size of the screen being used to view the site. (Responsive sites use less energy.)
  • Mightybytes partnered with The Green Web Foundation to assess whether the sites it crawls are powered by renewable energy. Of the 21.5 million websites the GWF has crawled, only 14 percent were powered by renewable energy.

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B The Change

Written by

We exist to inform and inspire people who have a passion for using business as a force for good in the world. Published by B Lab and the community of B Corps.

Mission.org

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

B The Change

Written by

We exist to inform and inspire people who have a passion for using business as a force for good in the world. Published by B Lab and the community of B Corps.

Mission.org

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

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