Exploring Livestream Commerce with Vassil Mladjov

Photo by Libby Penner on Unsplash

With so many new commerce options available, what avenues can companies explore to reach more consumers? Vassil Mladjov, Board Member at Tallio, shares his thoughts on the growth of livestream shopping and how it is becoming a more prevalent way to purchase products online. Also, tune in to hear how collecting user data can help provide an optimal consumer experience, breaking boundaries within e-commerce opportunities.

Tune in to learn:

• Why livestream shopping isn’t as popular in the U.S. (06:10)
• What Vassil thinks about influencers promoting livestream shopping (13:59)
• How companies can implement personalization through user data (28:01)
• About thinking outside of the box to reimagine the traditional revenue stream (30:51)

Mentions:

• Bambuser — live video shopping
• TikTok — short-form video service
• Metaverse — virtual reality iteration of the internet

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