Facebook Ads Are Perfect For Your Business, No Matter What Business You Have — Here’s Why
Oftentimes, when I talk to small business owners, solopreneurs, or startup founders about social media advertising, there is a hint of reluctance in their voices. Whether this is due to thinking social media ads are beyond their budget, their areas of expertise, or something different, I can’t be entirely sure.
What I do know is this: Facebook Advertising is 100% right for you and well within your reach, no matter if you have a lifestyle business, a dogwalking business, or you founded a popular app.
Here are just some of the reasons why…
1. The Cost
Facebook Ads start at $5 per day. In most cases, if you target effectively, you could easily reach over 1,000 people with that $5. That is less than what you would spend printing out a handful of flyers to promote your next event or a cheap bottle of wine.
On top of the low price barrier, you also will never have to pay for a shitty, ineffective ad.
What do I mean by this? Well, you set the budget, and if your ad doesn’t spend the budget that was set aside, you don’t pay the full amount.
On Facebook, you only pay for actions, not potential actions. That’s powerful.
2. The Targeting Capabilities
With Facebook Ads, you are able to target prospects by their interests, pages they have Liked, age, gender, where they live, and more.
This means if you’re a coffee shop owner in Brooklyn, you’ll be able to target people within 50 miles of your store who have interests like coffee, food, etc.
If you’re an online fitness entrepreneur trying to sell your ebook, you’ll be able to target people with interests in exercise, people who’ve Liked Arnold Schwarzenegger’s fan page, and more.
Have an email list? You can target Facebook users using your list too. You can also have Facebook generate a Lookalike Audience based on the interests of those in your mailing list! For more information on this, give this page a look.
The best part? These are just a few of the awesome ways to effectively target using Facebook Ads!
Pro Tip: Check out this article by the Yoda of Facebook Advertising, Jon Loomer. In it, he walks you through how to target your most engaged, loyal visitors of your website.
3. Easy Installation and Monitoring
I’m a marketer, and even I get tired of how complicated and bull-shitty we always make things. This is another reason why Facebook Ads are a breath of fresh air — you don’t have to be a computer wiz to learn how to use them.
By watching a YouTube video or two, you’ll learn how to properly create, install, and monitor Facebook Ads using the Power Editor.
I suggest this video below for a comprehensive overview:
4. Variety of Call-to-Actions
Another fantastic feature of Facebook Ads is the ability to decide between a number of different call-to-actions.
The goals of advertising campaigns don’t always stay the same. In one campaign, you may want to boost website traffic and in another you may want to increase your App downloads. That is exactly why having a choice of call-to-actions is so crucial to successful marketing efforts.
Test out all of the available options relevant to your business, and see which one works best for you!
5. Because Gary says so
The best way to learn is, of course, by doing shit yourself, but every once in a while, it’s reassuring to get validation from the top personalities in your industry.
During his keynote for AdExchanger, Gary Vaynerchuk talked about how Facebook is the most under-priced, efficient means of advertising at this point in time. Below is a snippet where he goes into further detail on the matter (19:12 to 24:42).
Dakota Shane’s Handy Resource Selection
For this articles helpful resource, I wanted to share a tool I use every single day and was first introduced to by a former colleague. The resource is called Todoist.
I know there are a thousand and one “to do list” apps out there, but the one I’ve fallen in love with the most is Todoist. One of the reasons is the email functionality, which enable you to create tasks directly from Gmail.
I also enjoy the ability to make long term lists, short term lists, personal lists, and professional lists all seamlessly. And of course, I’m a sucker for cool interfaces and sleek design, and Todoist definitely wins in those categories as well.
Try it out for yourself and let me know what you think!
I was fortunate enough to be invited to help cover SummitLive this upcoming week (check out the website here for more information). If any of you will be at the event, I would love to meet you in person, so feel free to reach out to me at firstname.lastname@example.org if you’re interested.
For those who won’t be in attendance, I’d love to hear what topics you’d like me to explore at the event. This could include me attending certain seminars, asking speakers questions you’re curious about, and more.
Really excited for this event! It’s going to be a memorable one.
In the comment section: What has your experience with Facebook Advertising been? What have been some of your biggest hurdles during the implementation process? I’d love to hear them and help.
Call to Action
If you want to put yourself in the best position possible to succeed on social media, check out my booklet titled: “The 7 Mindset Shifts for Successful Social Media Marketing”.
In these 12 short pages, you’ll discover the indispensable strategies needed to unlock your full potential on social media for your business, personal brand and more.