Faherty’s Evolution From Idea to Consumer Favorite

Photo by Dan Gold on Unsplash

The Faherty brand started as an idea in an essay, but twin brothers Alex and Mike Faherty turned it into a reality with strategic experience, experimental ideas, and through the power of storytelling. Alex joined Up Next in Commerce to take us through the entire journey!

Tune in to learn:

• The growth of the Faherty brand (7:10)
• How Faherty found and built partnerships with retailers (9:20)
• How Faherty utilizes storytelling (15:00)

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