Faherty’s Evolution From Idea to Consumer Favorite
The Faherty brand started as an idea in an essay, but twin brothers Alex and Mike Faherty turned it into a reality with strategic experience, experimental ideas, and through the power of storytelling. Alex joined Up Next in Commerce to take us through the entire journey!
Tune in to learn:
- The growth of the Faherty brand (7:10)
- How Faherty found and built partnerships with retailers (9:20)
- How Faherty utilizes storytelling (15:00)
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