Recently, I started building an app, Gurgeh. Every week I learn something new (this is a common feeling among founders). So I decided to share my weekly lessons in the hopes that (1) I don’t forget them and (2) they help you on your own journey.
A startup idea is a hypothesis. You think that if you do X, then Y should happen.
The problem is, Y almost never happens. At least not in the way you thought it would.
This is normal. After all, reality is a hard thing to wrap your head around. The real world has too many variables. How could you consider every single one of them?
“No battle plan survives contact with the enemy.” — Helmuth von Moltke
Instead, what you can do is shift your mental gears. Don’t try to improve your plan, try to improve your speed.
I’ll talk more about iteration in a future post. But for now, the #1 thing you should do, quickly, is launch your app.
Put it out there in the hands of real people (preferably unbiased strangers).
It doesn’t have to be a large number either. Which is why I wrote this post looking for five beta testers (and got 23! But five people is enough… Trust me, the last thing you want is 100 people complaining about the same bugs).
You won’t believe what good things will come out of this move.
Here’s an example: one beta tester took the time to to look through every nook and cranny of my app and wrote a 2-page pdf file (!!) with every bug he found and advice/ tips he had.
You’re probably thinking “ah man, it must suck to have someone tell you everything that’s wrong with your app” but I thought it was great!
Since then, every bug he mentioned has been fixed. Now the app is much better for it.
And that was just one person!
Launching fast allowed me to see things I couldn’t see before. It was like going from being in a dark room to suddenly turning the lights on.
And that, dear reader, is my first tip for you. Launch fast.
“If you’re not embarrassed by the first version of your product, you’ve launched too late.” — Reid Hoffman
See you next week.
Thanks for reading! 😊 If you enjoyed it, test how many times can you hit 👏 in 5 seconds. It’s great cardio for your fingers AND will help other people see the story.