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From Athlete to Entrepreneur With Laura Xiao of Henné Organics

Photo by Laura Chouette on Unsplash

Whether you want to or not, whether it’s positive or negative, all the big things in life, I have just not been able to predict any of them.

Businesses are built by all kinds of people who bring all different strategies to the table. Laura Xiao’s journey started in the sports world and from there she grew into an entrepreneur who is now the Founder and CEO of Henné Organics. What did Laura take from her experience as an athlete to help her grow her brand? And how is she overcoming obstacles now? Find out on Up Next in Commerce.

Give It Time

Too often, entrepreneurs have an idea and they work on it for a brief period of time and then throw in the towel. Xiao never wanted to be that kind of person. Instead, she gave herself a two-year window to work on Henne and really understand the business and if it was viable. She decided she would ride all the highs and lows and at the end of two years, she’d know she had given it a fair shot.

What’s The Worst That Could Happen?

As an athlete, Xiao practiced mindful negative visualization, where she would go to all of the possible worst case scenarios in her mind and try to think about what would happen if they came up. In doing this exercise, when challenges arose, she felt prepared for them. Xiao still uses this practice today as a business owner, and says that it is a useful tool to minimize fear and anxiety around your business.

“You don’t have to let it take over you, but sometimes… if you’re really feeling anxious, [think], ‘Okay, what’s the worst thing that can happen. And what is this thing popping up in my head?’ You briefly visualize it and think, ‘Can I overcome this? Is it as horrible as I thought? Like, if this were to happen, how would I react?’ And if you realize that you actually can find a way to overcome it.”

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

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