Helping Brands Achieve Ambitious Growth
Melissa Dorko, Chief Growth Officer at Wunderman Thompson, discusses why creativity is working its way back into a marketer’s strategy
In an ever-changing landscape mixed with rising customer expectations, a flurry of new channels to play in, and endless amounts of marketing tools, developing a marketing strategy to meet a company’s ambitious growth goals can be trying.
“The fast acceleration of change puts a lot of demand on brands and clients to make sure that they’re up to date on the best path forward,” Melissa Dorko said.
Dorko is the Chief Growth Officer at Wunderman Thompson, a marketing agency that prides itself on helping some of the world’s biggest brands think outside the box. On a recent episode of Marketing Trends, Dorko helps tell the story of agency marketing, and how they partner with clients to inspire growth utilizing unique marketing strategies that put an emphasis on data and technology.
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