How Byzzer is Driving Small CPG Business Growth with Data-Driven Strategies
Helping small businesses drive growth by making critical data accessible
Marketers constantly talk about knowing what your unfair advantage is. For small CPG manufacturers, which are often the driving force behind industry innovation, turning that unfair advantage into a profitable business strategy takes a lot of work and quite a bit of finesse, too.
“As a small company, you need to double down on what you’re good at,” said Andrew Criezis, Chief Strategy Officer at Byzzer. “A lot of companies try to move too fast and want to have ideas across the board. Ideas are great, but you’ve gotta be able to execute and build a program behind it, and build loyalty behind it before you try to explode nationally or explode across a number of categories.”
So how can small CPG businesses narrow down what the unfair advantage is? It all starts with a holistic data strategy, and understanding the shopping trends and behaviors of your customers based on what they are already telling you.
“Data gives us views into demographics.” Criezis said. “What types of people are buying, what age groups, how often are they buying and what else is in their cart? “That allows us to get a very deep view into loyalty.”
On a recent episode of Marketing Trends, Andrew explains some of the industry trends within the CPG space that data is helping to detect, how they are helping SMBs identify that unfair advantage, and how data is helping companies not just understand consumer behavior, but market to their lifestyle.
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