How Chomps Takes A Bite Out of Retail and Ecommerce

Published in
1 min readJan 31, 2023



For fans of the company’s meat snack products, it may seem like Chomps has been an overnight success. But, behind the scenes there has been a lot of hard work, risky bets, and beneficial partnerships that have helped elevate the brand. On Up Next in Commerce, Pete Maldonado, the Co-founder and CEO of Chomps and Stacy Hartnett, the Vice President, E-Commerce & Marketing at Chomps, discuss how the company was bootstrapped, and how it has scaled through both retail and online platforms.

Tune in to learn:

  • The beginnings of Chomps (1:45)
  • The timeline of success (3:30)
  • Lessons learned after getting into Trader Joe’s (12:00)
  • How and why Stacey came on board (15:00)
  • Creating an appetite for risky bets (19:00)
  • Identifying the right platforms (22:00)
  • Understanding your target segments and how to reach them (30:00)
  • Contrarian ideas or data to track (33:00)

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