How Loverboy Hacked the Alcoholic Beverage Market
Published in
Dec 8, 2022
How did an alcoholic beverage company manage to reach nationwide distribution without a single dollar spent on marketing? Nick Califano, the COO of the hard tea and canned cocktail maker Loverboy, joins Up Next in Commerce to discuss the unique journey that propelled the company from reality TV scene-stealer to retail shelves across the country.
Tune in to learn:
- The backstory of Summer House and Loverboy (09:23)
- How Loverboy’s approach differs from traditional alcohol brands (23:24)
- How Loverboy stays ahead of trends in the industry (27:11)
- Nick’s thoughts on the potential of branded content (41:41)
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