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How Mint Mobile is Winning (With and Without Ryan Reynolds)

via https://twitter.com/Mintmobile/status/1537475654874238977/video/1

Sure, Mint Mobile benefits from having the star power of part-owner Ryan Reynolds in its back pocket, but Kenny Smithnanic, AVP, e-Commerce at Mint Mobile, explains how the brand’s success goes far beyond Ryan’s charm. Tune in to Up Next in Commerce to find out how Mint Mobile is achieving exponential growth, and what role consumer psychology plays in Kenny’s methods and strategies.

Tune in to learn:

  • Ryan Reynolds’ role at Mint Mobile (2:10)
  • How Kenny became interested in the psychology behind marketing (14:45)
  • Helpful resources on human psychology (22:00)
  • What does it look like to be a good manager? (25:10)
  • Why Kenny is paying attention to quizzes (27:25)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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