How Morning Brew’s referral program built an audience of 1.5 million subscribers

The inner workings of one of the most powerful growth tools in email.

Tyler Denk
Aug 19, 2019 · 21 min read

I joined Morning Brew in 2017, back when our daily newsletter had a modest 100,000 subscribers. Since then, our audience has grown to 1.5 million — in just 18 months. I wanted to share how we did it — both to tell…