How On Earth Did Email Newsletters Become Popular Again?

The best in news isn’t always found online. A growing trend shows that it’s inside your inbox

Despite the criticisms you may hear about today’s methods of news consumption, what most people don’t realize is that there’s a renaissance happening in news media. It’s not happening on any new blogs, and it’s not taking place on social media platforms.

The truth is that one of the best things to happen to the news is that it’s being delivered to millions of people’s inboxes every morning. Yes, I’m referring to email newsletters and no, I’m not talking about those awful & clunky marketing ads disguised as “news” that stuffed your junk email inbox five times a week last decade. On the contrary, today’s best newsletters have rabid followings and actually deliver useful information that people look forward to each day.

I know this may sound like hyperbole but there are actual statistics to back this up and much of it is centered on the rise of smartphones. According to statistics from Quartz’s Global Executive Survey, 74% of top executives get their news first thing in the morning and 94% of them get it from email newsletters. It’s not just executives that rely heavily on email because it’s also estimated that 91% of regular consumers check their…