Nir Eyal
Nir Eyal
Sep 10 · 3 min read

After five years of research, writing, and experimentation, I’m proud to share my new book with you.

Indistractable is a guide to learning “the skill of the century,” the power to control your attention and choose your life.

Some of my readers have asked me about why I decided to research distraction after writing the best-selling book, Hooked: How to Build Habit-Forming Products.

Three reasons:

First — I wrote this book because I needed it.

As someone who has always struggled with distraction, I wanted an answer to the age-old question of why we do things against our best interests.

I’d say I’d hit the gym but wouldn’t. I’d promise myself I’d finish that big project but would procrastinate for another day. I’d want to be present with my friends and family yet check my phone instead. I needed to know why I did these things and desperately wanted strategies for how to do what I said I would do.

Second — Given my unique experience in the industry as someone who has helped countless companies design habit-forming products, I understand distraction’s Achilles’ heel.

To be clear, I didn’t write Hooked for the big tech companies. We wrote it for people building products and services that could truly improve people’s lives if they would only use the product!

Hooked taught designers how to use the same psychological principles that make Instagram, YouTube, and online gaming so engaging to help people build healthy habits in their lives. Five years in, countless companies have used the Hooked Model for good.

Unfortunately, there’s also a downside to products designed to be so engaging. Sometimes we overuse these products and we find ourselves distracted. However, throwing away our phones and swearing off social media aren’t practical solutions for most of us. “Digital detoxes” and 30-day plans didn’t work for me.

I love my devices and wanted practical ways to get the best out of tech without letting tech get the best of me.

Third — I think it’s important to fight the notion perpetuated by some tech critics that tech is addicting everyone and “hijacking our brains.” The truth is much more nuanced.

The fact is, while some tech does addict some people, the vast majority of us are not pathologically addicted.

Believing we’re powerless makes us less likely to do something about the problem. We have way more power than we think.

There’s no doubt many products are designed to be engaging. But would we want it any other way? The price of progress is a world of products so good we want to use them! Of course, there are bad actors who use deceptive practices and those companies deserve greater scrutiny. However, if we hold our breath waiting for companies to make their products less engaging, we’re going to suffocate. So why wait?

There’s so much we can do right now to become indistractable.

In Indistractable, I describe a four-part research-backed model that will help you finally live out your values and do what you say you will do.

You’ll also learn:

  • What really drives human behavior and why “time management is pain management.”
  • Why distraction at work is a symptom of sick company culture — and how to fix it.
  • The real reason why kids overuse tech and how to teach them to focus in an increasingly distracting world.

BONUS: If you order a copy of Indistractable in any format, I’ll send you the following right away.

  • A complimentary Indistractable video course
  • A free 80-page workbook to guide you on your path to becoming indistractable
  • My personally curated list of dozens of tools and resources for controlling your time and attention

Go to this URL to get all of the above free:

Thank you and I can’t wait to see what you can accomplish when you become indistractable!

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple.

Nir Eyal

Written by

Nir Eyal

Author of “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life.” Blogging at:

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple.

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