How to design from 10,000 feet

InVision
Aug 24, 2015 · 4 min read

Study your process over time

  • How much more do you know about this person?
  • What can you do to make their daily interactions more rewarding?

If you like to sketch, draw out a mind map. If you love Post-its, use them. If you’re a spreadsheet nut, plot out charts and data in Excel or Numbers. With a solid plan in hand, your team can spot gaps and see what’s working.

Make your app understand context

Find out what drives your user

You can layer a voice of reason once you’ve mapped the story over time. This is where Post-it notes may come in handy. What’s happening internally at a particular point in the design? What’s the person thinking at this stage?

Getting inside someone’s head is crucial to understanding the art of conversion. BJ Fogg’s Behavior Model is a great tool for mapping out thoughts and actions. This framework helps identify what drives your users to take particular action — or what stops them.

Make your product irreplaceable

“Provide a benefit so clear that people no longer even need to think about using your product — they just do.”

An invisible or frictionless product is the ultimate goal. Once a user trusts the process, they can begin to rely on your product’s benefits. A comfortable routine settles in.

Taking action

When you’re finished considering all these angles, how do you communicate your 10,000-foot vision to the team?


The Mission

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

InVision

Written by

InVision

The world’s leading prototyping, collaboration & workflow platform. Sign up free at http://www.InVisionApp.com

The Mission

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org