How to Get Focused for 2018

Most people start their year imagining it will look like this:

You have the big thing which you are going to make a ton of progress on.

You are going to finish the book.
You are going to get the promotion.
You are going to launch the project.
You are going to grow the business.

It’s exciting. There are big changes in store!

At the end of the year, most of those same people look back and the year looked more like this:

You started the book but didn’t quite get done with the draft before that work project came up.

You were on track for the promotion but thought that maybe you wanted to move departments, so why bother?

You were going to launch the project, you had the website built, but you decided it wasn’t as good of an idea as you initially thought, so you let it sit on the server.

You started growing the business and had a plan that was working but a few opportunities came up that seemed like they might be even better, so it stalled out.

Why does this happen? There’s a few reasons, some good:

The good reasons people change focus:

  • You didn’t actually want the thing you thought you wanted. You thought you wanted to grow your current business but you realized that you were tired of working on it.
  • A better opportunity came up. You were working towards the promotion and a headhunter reached out and offered you an even more enticing position.
  • You miscalculated the opportunity. You thought the book would only take you six months to write but you realized two months in that it was actually going to take two years and you needed to get some other pieces of your life in order before you could devote that much time.

The bad (and the ugly) reasons people change focus:

  • Poor prioritization, lack of focus and clarity. You don’t know what needs to get done.
  • Setting unachievable goals or milestones — The thing that you think needs to get done is unrealistic
  • Procrastinating — You know the thing that needs to be done but don’t do it
  • Shiny object syndrome — You know the thing that needs to be, but are attracted to many other things
  • Fear and lack of confidence You know the thing that needs to get done but it’s emotional, challenging work so you avoid it.

Does something in the latter group strike a chord?


For years, I’ve been researching and trying out different solutions with myself and with clients I’ve worked with.

Over the next couple of weeks, I want to offer some new ways of thinking about this problem of staying focused and propose some solutions that I’ve personally found helpful and that hundreds of people who have used my method have as well.

Today, I want to start by showing how changing the timeline you plan on can help address some of these problems.

Next, I’m also going to look at the three most common mistakes that I see people make which sabotage their focus and explain how to avoid them.

Finally, I’m going to walk you through an exercise which will increase your motivation, improve ability to spot opportunities as well as let you set bigger, more ambitious goals and have the confidence you can accomplish them. (You can sign up here to be notified of the future articles)

I know this system works. It worked for me first. At this point, hundreds of other entrepreneurs have adopted the system and seen improved focus and the results that come with it.

I really believe that this system works. It worked for me first. It helped me launch a best selling book, The End of Jobs, and grow an eCommerce business 500% in 18 months.

I started teaching it to others in late 2015 and within a few months, others were getting good results as well.

Liz is one of hundreds of individuals using this system to increase their clarity, confidence and focus in their work and lives.

If you’ve ever felt that the planning systems which you have been taught for years are incomplete, don’t fit you or are overly simplified, then I think you’ll find this approach refreshing.

First, we need to look at three fundamental reasons most people’s systems fail so we can avoid them.

Why Most People’s Planning Systems Fail:

1. It doesn’t teach you how to choose what to focus on, it teaches you how to focus on what you’re told.

My first question when someone asks me questions like “Am I working on the right thing for my business?” or “What’s the best way to prioritise goals?” is how do you define “best?” or “right?”

The hardest part of getting focused is deciding what to focus on.

“What’s the healthiest food on the menu?” depends on your definition of healthy.

If you’ve decided that healthies simply means “highest in protein” then it’s an easy question to answer. Just ask the server which one has the most protein and your done.

Most of us grew up and were socialized in top-down organizations where someone above you tells you what to do and what “best” or “right” means. Those organizations can be schools and best means getting good grades in the areas you are told are important. Or, they can be companies where right means whatever your boss wants it to mean.

However, as you acquire more responsibility and control over your career, the task of defining your priorities falls on your shoulders.

If you are trying to get new clients for your consulting business, should you write a white paper? Should you make cold calls? Should you try to get speaking gigs at conferences? Should you just focus more energy on your existing clients and then ask for referrals when you overdeliver? Should you do all three? In what order? How much time should you devote to each? How do you know when one isn’t working and when it’s time to switch?

2. It doesn’t let you distinguish between “shiny objects” and legitimately better opportunities

There’s a phenomenon colloquially called Shiny object syndrome. A reader, Syed, had never heard the term before, but understood the symptoms perfectly:

Perhaps you can relate.

The reaction is often to get super focused on one priority and block out all other options.

While that may seem to work in the short term, it also means ignoring legitimately better opportunities.

In a study of salespeople who made over $250,000 a year from their sales. Researchers found that the most successful salespeople had one trait in common:

Speed of Implementation: The time it took them to go from thinking of an idea to actually putting it into practice.

That is, they chased shiny objects. I’ve found this to be true for myself and clients I’ve worked with: the people who identify better opportunities and act on them the fastest usually win.

Yet, people who chase every new shiny object and never focus on one thing never make meaningful progress.

Sometimes you do need to be ready to pounce when big opportunities come up. Or to change course quickly if one tactic stops working, or another proves more effective. But how do you know when to pivot and when to keep plowing?

The final problem is something that anyone who has ever done creative work will be familiar with.

3. You know what you need to do, but you find yourself avoiding it anyway.

Have you ever joined a gym and not showed up after the first month? Ever given up on a diet, yoga, or meditation practice? Have you ever had a vision of the person you wanted to become, the work you want to do? Are you an entrepreneur who doesn’t launch? A writer who doesn’t write?

Then you know what The Resistance is. The Resistance is a concept from Steve Pressfield’s book The War of Art.

In Pressfield’s words:

“Most of us have two lives. The life we live, and the unlived life within us. Between the two stands Resistance.”

You might call The Resistance “emotional work.” It’s not that it’s technically hard to make a speech in front of a room of people, you just read the script. It’s that it’s terrifying.

A friend who served in the military in active war zones told me that when he published his first blog post, he was more scared than he had been when he was patrolling enemy occupied territory in Iraq.

That feeling is not a logical fear, it’s The Resistance.

Most planning systems don’t help deal with this emotional fear.

The people I’ve seen be most successful are not the ones who work hardest or even smartest, but the ones who work most courageously, in spite of The Resistance.

What to do?

Does any of this sound familiar? Have you felt the Resistance? Chased Shiny objects or someone else’s definition of success?

It’s one thing to know these things are important, right? You might be thinking “great — now what do I do about it?”

Having now laid down problems with existing systems, over the next few days I’m going to be publishing a series of essays seeking to answer that pesky “what do I do about it” question. (You can sign up here to get notified when the following essays are published)

Today I’m going to start with a new foundation: the difference between goals and a vision and why 25 years and 90 days are the essential time frames to plan on.

In the second essay later this week, we’re going to look at why systems are so powerful. You’ll learn a simple one you can use everyday to improve your physical well being, get clarity on priorities and decrease stress.

Finally, we’re going to cover how to actually put together a vision for yourself that will increase your day-to-day motivation by connecting your actions with a big, exciting vision that lets you spot new opportunities and set bigger, bolder goals.

(Here’s that link again if you don’t want to miss the following essays.)

Now, let me back up for a second and talk about why 25 years and 90 days are the two time frames you need to be operating on.

Why A 25 Year Vision?

1. Motivation: Connect Your day-to-day actions with a bigger future

A traveller was walking through a medieval town and saw three stone masons working on a stone wall. He asked the first what he was doing. The first mason spat back, “cutting stones.” Still curious about what they were actually constructing, he asked the next stone mason, who replied “building a wall,” before going back to work. The traveller went on and asked the final stone mason what exactly they are building. He replied, “a monument.” The mason went on to talk about the historical significance of the monument, explaining that it represents someone who saved the townspeople. He talked about how people will come from miles around to visit the monument, which will bring prosperity to the village.

All three of the answers are technically correct. The only difference is the time frame. The first stone mason is “cutting stones” (short-term); the second is “building a wall” (medium term); and the last is “building a monument” (long-term).

A study by Vallacher and Wegner (1987) found that higher levels of meaning and motivation were consistently marked by longer time frames.

By starting with a longer time frame, you can connect the work you are doing today to something more meaningful and inspiring.

You need something to motivate and keep you focused when the going gets tough. It has to be big and long-term or it won’t be motivating enough and you’ll quit or get bored.

2. Priming: Identify New, Better Opportunities

Have you ever noticed that if you are considering buying a car, you suddenly start seeing that make and model of car everywhere? This is an effect called priming, which was discovered by researchers Daniel Kahneman and Amos Tversky. It’s not that the car is actually more common than you realized, it’s that you suddenly start to notice it because you are primed for it.

By having a clear long-term vision that you can review every morning, you are effectively priming yourself to spot opportunities that would move you in that focused direction. Without changing your environment, you’ll start to see opportunities you could be missing right now.

3. Set More Ambitious Goals

The other beauty of 25 years as a timeline is that it feels downright spacious. When you set 1 year or even five year goals, there is a sense that time is running out. 25 years does not. You could build and sell a business, write a bestselling book, become a blackbelt in Brazilian Jiu Jitsu,raise a family and still have time left over.

One of the biggest mistakes I see students make when setting goals to get focused is that they start to think about how to accomplish the goals before just laying out what they want.

The result is that they subconsciously think “Oh I could never do that” and don’t even write it down. If they’d written it down, they might have seen it was more achievable than they realized.

By giving yourself a longer timeframe, you’re more likely to root the things you really want to do out of your head.

Once you’ve got a 25 year vision that is motivating and primes you to look for bigger opportunities, you’re going to set an immediate goal that you can start working towards.

Conveniently, 90 days is 1% of 25 years.

If you can get 1% of the way to your goal every 90 days, you’ll realize a 25 year vision. That feels pretty achievable, doesn’t it?

The area where a 25 year goal comes up short is that it’s hard to take action on today. If you want to write a book, start a business, raise a family and become a blackbelt, where do you start? Do you start all of them at once? One at a time? Is there a proper sequence?

Enter: The 90 Day North Star

Why a 90 day North Star?

1. 90 Days is right at the intersection of overestimating and underestimating

Do you ever look back over your day and think, “did I even get anything done today?”

Do you notice when you look back over the last few years of your life though, you often think “wow, I got a lot done over the last few years.”

Most people feel like they are unproductive on a day-to-day basis, but feel they get a lot done on a year-to-year basis.

We overestimate how much we can get done in a day, but underestimate how much we can get done in a year. This is a well-researched cognitive bias, which applied to technology is called Amara’s Law.

By setting a 90-day goal, you are right at the intersection of the two. You can make more accurate predictions about what you can accomplish and then actually accomplish it.

2. 90 days is enough time to make meaningful progress but still lets you adapt

Marc Andreessen offered this career advice: “The world is an incredibly complex place and everything is changing all the time. Trying to plan your career is an exercise in futility that will only serve to frustrate you, and to blind you to the really significant opportunities that life will throw your way.”

If you look at people (perhaps yourself) who planned out their careers five years ago, the world looks vastly different today than it did then. Not only does planning your career blind you to new opportunities, because they weren’t in your plan, it can also lock you into a sinking ship.

However, not planning at all has its own peril: shiny object syndrome. Have you been bouncing from project to project and task to task every day, never making meaningful progress in any one endeavor? We all know someone who has.

By setting 90-day goals, you give yourself enough time to make meaningful progress. You can launch a product, write a book, or land five new clients in 90 days. That’s a pretty good few months.

You also give yourself room to adapt. If you’ve been hesitant to commit to something in the past for fear that it’s the wrong choice, or because you have many different interests, 90 day sprints are a way to manage your hesitancy while still making progress. If you have another 25 years of working life ahead, 90 days is only 1% of that, so if you don’t make the perfect choice, it’s OK.

3. 90 days gives you a sense of urgency

In a study of companies which gave bonuses quarterly versus those which gave bonuses at the end of the year, researchers found that salespeople who were rewarded yearly made over 50% of their sales in the fourth quarter. Why?

They all got to October, realized they had only made half the sales they needed to hit their yearly bonuses.

Salespeople who were rewarded quarterly had relatively even sales throughout the year and made more sales overall. Because they always felt the deadline coming up, they were consistently making sales.

Using shorter timelines creates a sense of urgency to get things done today, not tomorrow.

The same time bias which affects our ability to estimate correctly also affects us when setting goals. When we set yearly goals, they feel so far off that we think, “no worries, I’ve got plenty of time.”

The Outcome

By combining a 25 year vision and a 90 day north star, you will get the best of both worlds. A big, motivating future AND a clear, actionable goal to focus on.

You’ll avoid the purgatory between the two — having a goal that isn’t big enough to be motivating, but too big to take action on right away.

The benefit of having a clear 90-day goal is a high level of clarity and confidence. If you’ve never established a 90-day goal before, you’ll feel more certainty and confidence than you’ve ever felt in your life. Every time you set a new 90-day goal, it’s like fog clearing and the path suddenly becoming visible. The North Star becomes a focal point.

Want to put together your own 25 Year Vision and 90 Day North Star?

My masterclass (discounted until Dec. 15th) walks you through these processes step by step. You can learn more here.

Sign up here to get the next essay on 3 Reasons People Fail to Stay Focused (and how to avoid them).

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