Innovating in Niche Spaces

What are the benefits of turning your passion into a career? Rob Bossen, CEO of Grey Duck, shares how his interest in stand-up paddleboarding allows him to innovate within niche spaces and provide a better experience to sporting goods consumers. Tune in to Up Next in Commerce to hear more about Rob’s transition from finance to outdoor sports, and the lessons he’s learned along the way.

Photo by Susan Weber on Unsplash

Tune in to learn:

• About Grey Duck’s stand-up paddle board innovation (08:01)
• How Grey Duck sells direct to consumers (13:18)
• About the growing trend for inflatable products (16:47)
• Why the used product market is on the rise (28:05)

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