Key Marketing and Analytics Trends for 2021
Jay Wilder, Salesforce Vice President of Product Marketing, recaps some of the key trends from this year’s Salesforce State of Marketing Report
We’ve talked a lot on this show about how today’s marketers are consumed by data. After all, it’s how you get a better picture of who your customer is and how you get a clearer understanding of what’s working and what isn’t across your channels. But the real question is how are you turning all of that data and all of those insights into action that has a measurable effect?
“Data isn’t this thing that you look at every now and then, it’s just something that becomes part of your everyday workflow.”
Those are the words of Jay Wilder, Vice President of Product Marketing for Marketing Cloud at Salesforce, and on a recent episode of Marketing Trends, Jay dives into some of the ways that he has seen marketers optimizing data recently. He also gives an insider’s look at the latest Salesforce State of Marketing report, which analyzes the trends that are driving performance in 2021. Jay touches on everything from how the rapid shift to digital impacted customers’ expectations of companies and their behaviors, to how this digital-first world has led to an increasingly more complex marketing analytics landscape and he explains why the data we have now is not coming in fast enough.
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