Know Your One Thing & Stop Trying to Do Everything

I didn’t start discovering real success until I stopped trying to do everything and started concentrating on just doing one thing really damn well.

I always scratch my head when I happen upon someone’s Medium profile and their bios read something along the lines of —

Digital Marketer + Designer + Photographer + Entrepreneur

I am always left wondering to myself–– how can they be doing all of those things well?

While I think some people are so talented that they can literally do it all, the vast majority of us aren’t.

The vast majority of us have to spend years of our lives going through this cyclical process of learning, working, succeeding, failinglearning, working succeeding, failing(repeat).

We have to commit years of our lives to this process before we ever get to the point that we do more succeeding than failing.

So, when I hear that people are claiming to be experts in 2, 3, 4 different crafts… I call bull shit.

When I was in college, I was constantly looking for the short cut and the get rich quick route.

But, while doing so, I was reading books about and admiring the works of great masterminds like Seth Godin, Howard Schultz and Steve Jobs — individuals who spent decades becoming the very best at one thing.

It was counterintuitive. I wanted to be successful like these great masterminds, but I expected to get there overnight? I expected to find some magical worm hole that I could slip into and it would shoot me to the land of the successful?

It was pretentious and naive and today I know better.

Today, I am copywriter. I write compelling words that get people to hit the buy button. And, I am nowhere close to being “great” at it, and that’s okay.

Because I know that one day, decades down the road, I am going to wake up to an email from some kid asking me how I got to where I was… and I am going to tell him or her —

I committed myself to learning, working, succeeding, failing at one thing for a lot of years and eventually, I got really good.

There is no magical potion, no hidden path right under your nose and no short cut.

In the words of Seth Godin, the only short cut is the long cut.

Becoming great at something just takes courage. It takes the courage to find one thing, committing to that one thing, and putting all those other somethings to rest. Find your one thing. Stick to it. Stop trying to do everything.

By Cole Schafer.

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