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Leveling Up: Simple Steps Marketers Can Take To Move Their Careers to the Next Level

Investor, founder and advisor Eric Siu, details key steps marketers should follow to take their careers to the next level.

Photo by Alvaro Reyes on Unsplash

Eric Siu likes to say he was never successful athletically. And while he might have struggled between the lines, there was one arena in which he thrived: the digital one. Eric always found comfort when it came to video games, where for years, he dominated as a successful esports player. For Eric, success in gaming was rooted in the mindset that failure was his and his alone, but that regardless of the struggle, the next level was always within reach..That mantra is something he still follows today.

“I think marketers have to understand that there are levels to everything, and there’s levels of your career, there’s levels to when you’re working out, and there’s levels of games,” Siu said. “If you can reframe life into a game, if you can reframe business into a game, it just becomes a lot easier and a lot more fun.”

Adjusting his calculus and understanding that mindset is the key to attaining the proverbial next level is how Siu has built an empire of successful podcasts and marketing agencies.

“My worst case scenario would be going back to leading marketing for an incredible company,” Siu said. “My worst case scenario was someone else’s best case scenario. And that’s how you want to think about your future. How can you make your worst-case scenario, someone else’s dream?”

As an investor, founder and advisor to companies Siu is also the Chairman of the digital marketing agency, Single Grain. On this episode of Marketing Trends, Eric dives into how marketers can take that next to level up their careers. Plus, Eric details the two key things marketers should be honing in on when it comes to optimizing their website.

To hear more about what strategies marketers should be focusing on in 2021, check out the full episode of Marketing Trends.

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.




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