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Leveraging Technology in Retail

Photo by rupixen.com on Unsplash

Can a tech career lead to success in retail? Jenna Flateman Posner, a former professional rugby athlete, is a tech expert turned retailer who is now the Chief Digital Officer of SNIPES, a successful sneaker and streetwear company. On Up Next in Commerce, tune in to hear her unique perspective on how to win by utilizing technology in retail.

Tune in to learn about:

  • Jenna’s experience as a rugby player (2:15)
  • What Jenna describes as SNIPES’ “hype selling” model (11:30)
  • About Jenna’s journey from tech to retail (15:00)
  • How tech investments add incremental value to SNIPES (27:48)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

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