Mission.org
Published in

Mission.org

Making Messaging Matter: How Brands Can Win with SMS

Photo by LinkedIn Sales Solutions on Unsplash

SMS messaging is a valuable channel for brands that know how to use it. Attentive is helping them figure it out. Brian Long, the CEO and co-founder of Attentive, joins Up Next in Commerce to discuss some of the metrics that matter, best practices, and more that brands should know when going down the SMS road.

Tune in to learn:

  • The latest in the world of branded text messaging (6:25)
  • How Attentive is bringing a personal touch to texting (12:40)
  • How brands are innovating with their text tactics (15:10)
  • Which metrics should brands focus on when it comes to SMS (16:10)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mission

Mission

Award-winning media studio. Learn more at mission.org