Marketing in 2018 — The year of personalization, growth, and underdogs taking the center stage

Marketing Trends — 1/2/18

Jan 2, 2018 · 2 min read

“According to a new report from PricewaterhouseCoopers, the number of Americans who subscribe to cable TV is now on par with the number who subscribe to Netflix, and it’s only a matter of time before Reed Hastings and company pull ahead of the pack.” –Fast Company

Marketing News

Lessons Learned

How using assumptions to design for pre-launch hardware paid off big for photo app Halide.


Kick off your new year’s resolutions with a Khan Academy course in storytelling from one of the most renowned storytelling empires ever, Pixar.

Original Content, Series, and Shows

Despite poor reviews, Bright, Netflix’s most expensive venture to date, amassed 11 million views on its first weekend and is green-lit for a sequel.


Throwback to Dan Cobley’s (formerly Marketing at Google) connection between physics and marketing.


Q: I’m excited to see that The Mission: Marketing Trends is back! Are you taking topic and coverage suggestions for 2018?

A: Yes, we’re glad you asked. Our goal with Marketing Trends is to provide you with the most relevant, up to date information, keeping you informed and ahead of the pack. Feel free to send us questions, or let us know exactly how we can make Marketing Trends one of the most enjoyable (and valuable!) parts of your daily reading.

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple.


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Stories & podcasts that make smart people smarter: The Mission Daily: The Story podcast:

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple.

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