Marketing in 2018 — The year of personalization, growth, and underdogs taking the center stage
Marketing Trends — 1/2/18
“According to a new report from PricewaterhouseCoopers, the number of Americans who subscribe to cable TV is now on par with the number who subscribe to Netflix, and it’s only a matter of time before Reed Hastings and company pull ahead of the pack.” –Fast Company
- A look at 2017’s biggest media and advertising stories, including deals, digital media rough patch and brand safety
- Why 2018 will be the year to “Stand for Something”, specifically people, privacy, and personalization
- Netflix now has as many subscribers as Cable TV and is diving into artwork personalization
- Pinterest focuses on personalization over perfection in their quest to redefine search by making the camera the next keyboard
- Amazon is experimenting with advertising products projected to launch in 2018, taking on Google and Facebook
- 2018 is a “go or grow” year for CMOs with push to become more “data-centric, performance-oriented and transformation-focused”
- Coca-Cola is riding the growth wave with replacement of CMO role with Chief Growth Officer
- Microsoft launches Connect Americans Now, a new issue advocacy coalition aimed at eliminating the digital divide in rural America
How using assumptions to design for pre-launch hardware paid off big for photo app Halide.
Kick off your new year’s resolutions with a Khan Academy course in storytelling from one of the most renowned storytelling empires ever, Pixar.
Original Content, Series, and Shows
Despite poor reviews, Bright, Netflix’s most expensive venture to date, amassed 11 million views on its first weekend and is green-lit for a sequel.
Throwback to Dan Cobley’s (formerly Marketing at Google) connection between physics and marketing.
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