Meet The Metaverse: How Plazah is Writing the Next Chapter of the Ecommerce Story
Roger Casals, Co-Founder & CEO at Plazah, says that we are already living in the metaverse, and have been for a while, we just didn’t know it. And Plazah is helping make it more obvious, more personal, and easier to get the things we want and need especially in the ecommerce realm.
When was the last time you checked into the metaverse? It might be more recently than you think, and you’ve probably been doing it for longer than you realize. Personal commerce is one of the ways that the metaverse is being utilized right now, and Plazah is the platform that has been making it possible. Customers who shop online and are given personal recommendations from experts at a brand are engaging in real-time in the metaverse, but they are also having a better overall shopping experience.
Roger Casals is the Co-Founder & CEO of Plazah, and he explains that personal commerce is the way forward for brands that want to stay ahead of the curve, and make more money, too.
“Users that use personal commerce come back and buy twice as much as people that never interacted with an expert,” Casals said. “So the personal interaction is about long term relationships so they come back more. So you better treat them well and give them the right product every time so they will come back for more… It’s absolutely it’s about personalization and knowing the customer and giving truthful and honest recommendations.”
You need a lot of data and commitment to make personal commerce work, but Casals said it’s more than worth it.
“Companies are starting to see that this is a, a win, win, win situation,” he said. “Customers get an elevated shopping experience, so they come back for more and lifetime value increases. The second reason is okay, we sell more, but at the same time, we’re doing good because those funds that usually recommend our product for free now are being monetized.”
Those funds he’s talking about are the payments they make to experts who do more than just drive clicks. They are the unbiased true users of products who other customers trust and who have great influence.
“[Personal commerce experts] are not about selling today, one product,” Casals said. “This is about creating long-lasting relationships and selling you a lot of products about a topic…. Kim Kardashian sells clicks, not shoes, clicks. These guys sells you a product that feeds you. Your fitness trainer is talking to you. Kim Kardashian will never do that. That’s the beauty of personalization. It’s a long-lasting.”
It’s long-lasting, but it’s also not new. This idea and this personal commerce practice is the metaverse,
“What is the metaverse?” Casals asks. “The metaverse is basically different people interacting through a virtual world, but it’s people interacting with other people. So we are the metaverse store because we allow people to interact with other people via our platform, whether it’s chat, video chat, or in the future, something more fancy, it like using goggles and seeing the product and maybe feeling the product. That’s the way we are going at the end. What really matters is not how you do it is who is recommending you that product and helping you to decide that that’s the right product for you.”
To learn more about Plazah and how it’s bringing the metaverse to life, tune into Up Next in Commerce.
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