Mission’s 2021 Update; Original Content, Podcasts, and the Enterprise
It’s 2018. My son is crying in his crib and waiting to be rescued. Time to feed, again! I rub the sleep from my eyes and look at the clock.
It’s 2AM.
New record! A whole two consecutive hours of sleep.
I roll out of bed, grab him from his crib, begin feeding him, and pop in my headphones. Obviously, a 2AM listening session while feeding my newborn is the perfect time to review our newest episode of The Story podcast before it goes live…
I’m Stephanie Postles, mom to three boys under 3, a business owner, podcast host, and lover of all things at the intersection of tech and media.
I’ve been behind-the-scenes at Mission since Day 0, back when Mission wasn’t yet called Mission and the workload consisted of editing and writing articles for the largest and fastest growing publication on Medium called Life Learning.
The journey building Mission has been an amazing (and sometimes turbulent!) one. And as the company has continued to grow and expand, so too has my role.
I am excited to announce that I’m officially leading Mission as CEO. Although I have been acting in this role for the past year, we have formally made the announcement last week and I am thrilled to continue leading the charge.
I’ve been all in on Mission’s mission and new media’s potential since we began crafting the idea in our HQ (AKA our Palo Alto garage) a few years back. See below :)
From the early days of selling our first podcast sponsorship to Salesforce for a little idea we had called The Story to now having a network of over 14 shows with amazing partners and industry-leading guests, it’s been a wild ride.
Here are just some of the things we’ve accomplished so far:
- Continuous Top 20 Ranking in our Categories (Tech, Marketing, Business)
- 4 Million+ downloads annually (many from C-levels and executives of the F1000)
- 600+ episodes with industry-leading executives
- Won “Best of Year” award from Apple for 2 of our podcasts
- Clients and sponsors that include the best enterprises in the world
- And the biggest, baddest network of C-Suite operators among any podcast or original content studio
We believe that good media will mediate voluntary evolution and that the leaders on the cutting edge of their industries have stories that need to be told. Podcasts are the perfect avenue for this pursuit, albeit a complicated and competitive one. The amount of enterprises that create and own their own podcasts in-house is large, and sadly the majority of these end up in something we call the “corporate podcast graveyard”. These are the podcasts that are either defunct, halted, or where corporate creep smothers or censors the story before it has a chance to mediate what it needs to accomplish.
We study every enterprise podcast that ends up in the graveyard, and we partner closely with our clients in a way that helps them stay far away from the corporate podcast graveyard, win awards, and accomplish their enterprise marketing goals in a whole new way.
2021 is on track to be another breakout year for podcasting and original content. Mission will continue to be the partner to help these enterprises find their voice, while also leveraging the shows and content to meet their business goals.
So stay tuned and follow along with our journey as we launch new podcasts with some of the best companies in the world. We currently have 3 in pre-production that will be launching soon, and even more in stealth mode while we find the perfect enterprise partner for each.
If you’re interested in learning more about how Mission.org works with our partners, or just want to say hi, feel free to reach out! My email is stephanie [at] mission dot org.
Stephanie
