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No One’s Passing This Buck: Buck Mason’s Marketing and DTC Strategies Explained

via https://www.buckmason.com/pages/made-in-america

Buck Mason brings an enduring design flair to its products, but that’s not where its everlasting concepts end. Jim Davis, the Chief Customer Officer at Buck Mason, discusses how traditional marketing ideas like catalogs and catalogs can still be difference makers for DTC. Tune in to Up Next in Commerce as he also dives into what the future will hold for emerging brands.

Tune in to learn:

  • Jim’s thoughts on direct mail (8:20)
  • How to make brands cool again (15:20)
  • An evaluation of the current DTC landscape (22:40)
  • Some advice for young brands on their go-to-market strategy (25:40)
  • Where to invest marketing dollars (42:00)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

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