How Seth Godin Would Launch a New Business With $1,000 And 90 Days to Spare

Louis Grenier
Sep 27, 2017 · 11 min read
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When you treat people the way you’d like to be treated, cool things happen…
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Louis Grenier (left) and Seth Godin (right).

1) Market WITH people, not AT them

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Step 1: Market with people, not at them.

We, marketers, are selfish, lying, short-term thinking scum. We believe that our job is to manipulate people as we market to them.” — Seth Godin

2) Focus on the tiniest audience possible

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Step 2: Focus on the smallest audience possible.
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Yvon Chouinard, co-founder of Patagonia.
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3) Create a remarkable product

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Step 3: Create a remarkable product.
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The Hotjar Beta in Numbers.

4) Create an abundance of confidence

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Step 4: Create an abundance of confidence.

In the words of Seth Godin, “by giving people an abundance of confidence which will create an abundance of value and all I’m asking in return is to be trusted.

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“The Noob Guide to Online Marketing” by Unbounce.

5) Make a spinner and spin the wheel

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Step 5: Make a spinner and spin the wheel.

Just pick one, or as Seth Godin would say: “Make a spinner and spin the wheel”.

In stoicism, tranquility is defined by: “believing in yourself and trusting that you are on the right path, and not being in doubt by following myriad footpaths of those wandering in every direction”.

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“I know that success will come, I just don’t know when.”

Key takeaways

Recommended resources


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Louis Grenier

Written by

Fighting bad marketing on EveryoneHatesMarketers.com. Content Lead @Hotjar.

Mission.org

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

Louis Grenier

Written by

Fighting bad marketing on EveryoneHatesMarketers.com. Content Lead @Hotjar.

Mission.org

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

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