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Solving Retention Issues and Amazon-Proofing Your Business with Joe Fisch of Wine Access

Photo by Road Trip with Raj on Unsplash

As the CEO of Wine Access, Joe Fisch is constantly faced with complex problems. On Up Next in Commerce, Joe explains how he and his team have worked to address a multitude of issues, from customer retention to access to exclusive supply, and even forecasting the weather to optimize the supply chain. Enjoy!

Tune in to learn:

  • How to overcome apprehension when moving up the corporate ladder (11:30)
  • Figuring out the components behind losing customers (15:15)
  • Content strategy for educating consumers (22:50)
  • Behind-the-scenes stories about finding great wine (25:25)
  • Supply chain and the weather (32:00)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

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