Startup Lesson #4: There is a third way to make money

Richard Reis
Jun 18 · 4 min read
By Richard Reis

“Our goal is simple: to create an automated vehicle for generating cash without consuming time. That’s it. I will call this vehicle a “muse” whenever possible to separate it from the ambiguous term “business,” which can refer to a lemonade stand or a Fortune 10 oil conglomerate — our objective is more limited and thus requires a more precise label.” — Tim Ferriss

Cap’n McCain’s and Obama O’s were the “muse” that made $30,000 and saved Airbnb’s life.

My muse experiment: MostRecommendedBooks.com

My muse ❤️

But…


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Richard Reis

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"I write this not for the many, but for you; each of us is enough of an audience for the other." - Epicurus https://www.richardreis.me/

The Mission

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org