The Big Hairy Audacious Thing | Becoming Ferociously Successful in The Year of The Dog.

Starting today, you have exactly 365 days to become ferociously successful in the year of the dog. And, if you are anything like me, you’ve spent the first 4-hours battling a nasty hangover.

So, considering we are already behind, we better not waste anytime –– let’s jump right in.

In previous years, I have approached my New Year’s resolutions like everyone else — I’d make one and then give myself a year to see it through.

And, like everyone else, I would get 2–3 weeks into practicing my resolution and then BAM! I would either forget about it or just blatantly decide to stop doing it all together.

Everyone is familiar with this feeling. It’s the very reason why gyms are packed like sardines in the first few weeks of every year.

Regardless of the what the pretentious cool kids say, I am all for New Year’s Resolutions… and just people looking to improve themselves in general.

In fact, I would go as far as saying this:

If in the past two weeks you haven’t thought once about how you can improve yourself in the upcoming year, you have some fucked up messiah complex going on.

Now that I have gotten that small rant off my chest, I feel comfortable with moving forward. I suppose one pro to being a copywriter is being able to rant quickly and punctually, but I digress.

Anyways, I think all of us are failing miserably at our New Year’s resolutions for two reasons:

  1. We aren’t making them specific enough.
  2. We are giving ourselves too much time to achieve them.

So, taking these two problems into consideration, I am approaching my New Year’s Resolutions a little differently in the year of the dog.

I call it the process of:

Hunting down the big hairy audacious thing and killing it as quickly as possible.

Finding your big hairy audacious thing.

First things first, we have to name what our big audacious hairy thing is.

Losing weight, making more money, saving more money, jerking off sparingly and watching less Netflix are not big hairy audacious things.

They are too vague.

Big hairy audacious things are:

  • Losing 25 pounds by walking 25 miles a week and giving up all fried foods.
  • Making $10,000 in additional income by starting a dog-walking business on nights and weekends.
  • Saving $1,000 in expenses by saying fuck you to cable, and finally overcoming that frappuccino fetish.

As you can see, these big hairy audacious things aren’t just extremely specific, but they possess an additional element –– the how.

Wanting to lose weight is great, but you can’t lose weight if you don’t have both a specified amount of weight you want to lose and a plan to lose said weight.

Killing it quickly.

Now, let’s discuss the second element of the big hairy audacious thing… killing it quickly.

Generally when it comes to New Year’s Resolutions, we give ourselves 365 days to accomplish them.

To speak candidly, this is way too much fucking time. What would happen if tomorrow, someone held a gun to your head and said ––

“Look Mark… I like you… I think you’re a cool guy. But if you don’t figure out a way to make an additional $10,000 in the next three months I am going to blow your fucking brains out.”

Folks, I am not a rocket scientist and off the cuff couldn’t tell you what 11 times 12 is without using a calculator… but I can tell you this…

Mark (or you) would figure out a way to make the $10,000.

Fortunately (and unfortunately), we don’t have someone with a gun to our heads, holding us accountable. So, instead we have to take it upon ourselves to show a little gumption and muster up the discipline to make our lives better.

And, in my opinion, that can only be done by forcing ourselves to hit our goals faster.

If you are hitting your one-year goal in just 3 months… you can achieve 4 one -year goals in just a single year. So, if you live another 50 years, you’re actually living another 200 years. Setting big hairy audacious goals is the closest you will ever come to immortality.

Find you big hairy audacious thing, hunt it down and kill it. Kill it as quickly as possible…. and then move on to the next one.

Let this post be your gun.

By Cole Schafer.

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