The Clean-Eating, Brand-Building Journey of Kevin’s Natural Foods
In an effort to fight off a debilitating autoimmune disorder that struck him years ago, Kevin McCray turned to a strict Paleo diet free of gluten, refined sugars, and soy. It was a decision that would spark a truly inspirational and wildly successful entrepreneurial mission. The President and Co-founder of the healthy prepackaged meal company Kevin’s Natural Foods joins Up Next in Commerce to talk about how his clean-eating lifestyle took him from the hospital bed to spearheading a brand that can now be found in some of the largest retail stores across the country.
Tune in to learn:
- The origins of Kevin’s Natural Foods (01:20)
- How Kevin negotiates prices with suppliers (15:13)
- Advice on getting a product into major retail stores (24:28)
- The importance of fortifying a brand position (31:55)
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