The Crocs Comeback Story

Photo by Nathan Dumlao on Unsplash

It’s fair to say that Crocs has had its share of highs and lows. People have loved them and hated them, but there is no disputing that the shoes have become ubiquitous whether you like them or not. But what has it been like to be inside the Crocs car on this roller coaster ride and how has the company found ways to win over and over? Feliz Papich, VP of Digital Product and Consumer Experience at Crocs, discusses that and more on Up Next in Commerce.

Tune in to learn:

• When did digital become a priority for Crocs and how is it going? (7:20)
• The Crocs comeback story and how Crocs listens to customers (13:33)
• Thoughts on globalization (20:28)

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