alcoholThe “Ecommerce Everywhere” Vision

Photo by CHUTTERSNAP on Unsplash

How does e-commerce completely alter the way alcohol businesses reach consumers? Derek Correia, President of ReserveBar, knows that B2C can widen the horizon for beverage sales across the country and provide curated, personalized experiences for customers. Tune in to Up Next in Commerce to hear how ReserveBar is changing the market through partnerships and a vision to optimize how people explore, learn about, and purchase premium wines, champagnes, and spirits.

Tune in to learn:

• Behind the scenes of building a B2B and B2C company (08:48)
• Why one-to-one relationships with the customer are valuable (15:53)
• How the ecommerce everywhere vision originated at ReserveBar (23:08)
• About how to avoid cannibalizing your sales (26:33)

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