The Exponential ROI of One Focused Hour a Day

Srinivas Rao
Apr 23, 2018 · 5 min read

Sadly, for most people, the ability to focus on one thing for an hour is a challenge. The world we live in is becoming more and more distracted thanks to the perpetual stimulus of social networks, notifications, and other distracting websites. Because people can’t manage their attention and they struggle to manage their time. As a result, they make no progress towards their most important goals and cause the kind of long-term damage that turns them into the cognitive equivalent of an athlete who smokes.

What most people don’t realize is that productivity is not about the quantity of time you put into something. It’s about the quality of that time. And uninterrupted creation is high quality.

A few weeks ago I was watching a documentary about Jack Canfield who told the story about his first meeting with W. Clement Stone. One of the first things that Stone asked him was how many hours a day he spent watching TV. After encouraging him to watch less TV, he then passed on a rather profound lesson. He referred to television as “an income reduction box on which you are watching other people get rich.”

The modern equivalent is Facebook. Every moment that you spend on Facebook is one in which you are making Mark Zuckerberg and the shareholders of Facebook rich while potentially reducing your own income. It’s a high price to pay for dopamine driven feedback loops that temporarily entertain you, perpetually dissatisfy you and keep you coming back for more.

There’s been plenty written about why you should stop using Facebook. I’m not going to go that far. It’s been a great way for me to reconnect with old friends and make new ones. It’s also how I’ve stayed in touch with some of my family members that I don’t see regularly.

But if you can reduce the time you spend on Facebook, and reallocate that time to one focused hour a day of uninterrupted creation time, you’ll get an exponential ROI on that time.


It Leads to Flow


It Builds Your Deep Work Muscle


It Increases your Creative Output

If you write 1000 words a day over the course of a year, that’s roughly 365,000 words, the equivalent of 6 books. Of course, that doesn’t take into account that much of what you write will be unusable. But even if you manage to write one book a year, that’s more books than most people will write in a lifetime. Why does this matter? Because your cumulative output matters more than any individual piece of work combined.


It Makes You Happier

We underestimate the value of an hour each day because it doesn’t seem like very much time. But added up over the course of a year that’s 365 hours. If you spend 365 hours working on any goal, it’s inevitable that you will make meaningful progress towards that goal. The ROI is exponential.

Gain an Unfair Creative Advantage

One Last Thing

In this spirit, I think it’s appropriate to severely discount my course, Distraction Mastery, by 67%- valid for only a few more days.

Just use the coupon code SIXTYSEVENPERCENT

You always have a choice to take control of your time, and I think this course can give you incredibly actionable strategies and tactics to do so. The sooner you put these strategies to work, the sooner you regain control of your hours. And make no mistake, your hours are the building blocks for creating your ideal life.

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Srinivas Rao

Written by

Order An Audience of One: Reclaiming Creativity for Its Own Sake:https://amzn.to/2LVjgQa Listen to the @UnmistakableCR podcast in iTunes http://apple.co/1GfkvkP

Mission.org

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

Srinivas Rao

Written by

Order An Audience of One: Reclaiming Creativity for Its Own Sake:https://amzn.to/2LVjgQa Listen to the @UnmistakableCR podcast in iTunes http://apple.co/1GfkvkP

Mission.org

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

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