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These Lies Are Holding You Back

The Mission Newsletter, 7/13/18

“Most of us are just about as happy as we make up our minds to be.” — William Adams

These Lies are Holding You Back

Episode 55 of The Mission Daily

What’s stopping you? Is it real or imaginary?

Either way, Chad and Stephanie are identifying the lies we all tell ourselves and letting you know how to deploy the strategies to get you over the hump.

Listen to Episode 55 of The Mission Daily.

The Mission Daily is a podcast dedicated to accelerated learning and helping you become healthier, wealthier, and wiser. It is designed to help you learn — as fast as you possibly can.

From the Archives

Human Connection is the Key To Marketing

There is no doubt that marketing and advertising are key factors in the success of any business, large or small. Mark Viden knows that better than most. But as the VP of brand and marketing at Dignity Health, Viden has made forming human connections just as central to the mission of the brand as turning a profit.

“Advertising is an art, but there is a science behind it, too.” -Mark Viden

This past week, we had the amazing opportunity to interview Mark Viden on The Mission Daily! You can listen to the full interview here, or read the condensed version on Medium: Human Connection is the Key To Marketing.

News That Matters


Improving your health could be as simple as changing your sleeping position. 🛌

From snoring to heart and stomach problems, sleeping on your side has proven to be the best choice of positioning. 😴 It’s even been shown that it helps your brain, too!

“Harmful substances are thought to be flushed out the brain and removed through the body’s immune system during the night, but previous laboratory tests with mice and rats show that this system only works reliably when the animals choose a position in which they’re lying on their sides.”

Furthermore, it’s been suggested that pregnant women sleep on their side to avoid putting the weight of the abdomen onto the blood vessels that bring oxygen to the fetus.

More info on how your sleeping position affects your health here.


Over the past few months, many of the digital multichannel video programming distributors (dMVPDs), which provide the skinny bundle packages for online and TV content as opposed to the traditional cable and satellite options, have been raising their prices.

There is very little outside regulation in this industry, so customers are being hit in the pocketbook with increasing frequency. Even Netflix, Amazon, and Spotify have been experimenting with their pricing.

Currently, there is very little the consumer can do to avoid the price hikes, but recognizing the trend is important. So check out the latest numbers here.


The brain is hardwired to desire immediate satisfaction over long-term achievement, which is why you find yourself performing all those less-important tasks before you get to what you really need to do.

You’re partially procrastinating, but really it’s your brain working against you. A recent study proved this.

“Normatively speaking, people may choose to perform urgent tasks with short completion windows, instead of important tasks with larger outcomes, because important tasks are more difficult and further away from goal completion, urgent tasks involve more immediate and certain payoffs, or people want to finish the urgent tasks first and then work on important tasks later. The current research identifies a mere urgency effect, a tendency to pursue urgency over importance even when these normative reasons are controlled for.”

We instinctively choose smaller, more urgent tasks over larger, more important ones because of the immediate payoff the brain receives. Self-delegation and awareness is important in overcoming this inherent task bias, so be sure to list out what tasks are on your plate every day and attach urgency and importance to each one, then check them off as you go.

Find the full study here.

Tech Trends

In Australia, scientists have performed a successful experiment that led to the extinction of 80% of disease-ridden mosquitos.

“Researchers bred almost 20 million mosquitoes, infecting males with bacteria that made them sterile. Then, last summer, they released over three million of them in three towns on the Cassowary Coast.The sterile male mosquitoes didn’t bite or spread disease, but when they mated with wild females, the resulting eggs didn’t hatch, and the population crashed.”

Mosquitos are responsible for 17% of disease transmission globally, so the success of this experiment could have worldwide implications in how to treat and prevent the spread of diseases such as Zika and dengue fever, among others.

Read more about the experiment here.

Marketing Trends

Secret’s out. Since 2016, Target has offered an app called Studio Connect to an exclusive number of customers. Approximately 600 members at a time are invited to take part in the app, and their activity inside of it can lead to discounts and reward points.

“The larger incentive is that these fans get to be part of a feedback loop, seeing and sometimes trying products early, while encouraging Target to develop products that they will love to buy. They get to help shape Target into the Target they want.”

Target wants to stay ahead of the trends, so they are going to their customers early and often for input on what would make their experience better and what they want to see offered in the stores. All of the designers Target partners with are on the app and can ask for feedback from users. And the user base is diverse, which is an ongoing effort by Target to make sure that all segments of their customer base are represented and catered to as much as possible.

Find out more here.

Education Trends

A new panel was formed to advise the Committee on Science, Technology, Engineering and Mathematics Education.

In partnership with the Department of Education, NASA and the National Oceanic and Atmospheric Administration (NOAA), the National Science Foundation has put together an 18-person panel to help bring about more U.S. scientific and technological innovations in education. Specifically, the panel will identify more opportunities to work within the federal government’s 5-year strategic STEM plan, which was created to increase participation in those areas of education among younger students and develop them into leaders in those fields for the next generation.

Learn more about the new panel here.

The Best of What We Are Reading

This weekend, we are finishing up the final chapters of Zero to One by Peter Thiel!

Zero to One is required reading for everyone at The Mission. Unfortunately, as widely read as it is, we can’t find anywhere where the most important points are discussed publicly. That’s why we will hold a Facebook Live event this upcoming Monday dedicated to doing just that!

The live discussion will take place July 16th at 3pm PT (6pm ET). Five minutes prior to the start, we will send you a direct link to the event so that you can tune in! You won’t want to miss a second of the discussion. 😁👇👇

Add this event to your Google Calendar.

Pssst…. Interested in being apart of The Mission Book Club? Join here.

The Mission July Giveaway

Drones and Dreamforce!

We are excited to announce the launch of our July Giveaway! 🎉 🎉

Enter for a chance to win a ticket to Dreamforce, a drone, and a world-renowned The Mission Hoodie!

Three winners will be selected, so be sure to toss your hat into the ring!

Enter Here.


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The Mission is a new kind of media company. We publish stories, videos, and podcasts to help smart people get smarter. You can find us on Facebook, Twitter, and Instagram or learn more about us here. We’d love to connect!

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We create custom podcast sponsorships for enterprise companies. To learn more about why companies like Salesforce trust us to produce results, connect with our team here.



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