Visual Commerce is Comming, and Threekit is Making it Possible
“We’re building a category but we’re also being part of this conversation of metaverse NFT. We are an on ramp to it.”
Brand websites are often pretty similar — there are product pages, pictures, carousels, maybe even videos. That’s worked for a while, but Matt Gorniak, the CEO of Threekit, says it’s time to up the ante. Threekit is creating a whole new category for brands who want to get into visual commerce and bring 3D and AR into the fold. Matt talks about what that looks like on Up Next in Commerce.
How do you get the most out of visual commerce?
We are moving to an ecommerce world that goes beyond just showing customers a picture of your product on the page. Consumers want more, and 3D and AR experiences are the way that brands are going to deliver for their customers. There is a lot of work that goes into creating that kind of experience, though, and if you can’t do it exceptionally well, you shouldn’t do it at all.
“It has to be beautiful. It has to be picture perfect. It has to be like Pixar, but for products. And it has to be automated… It’s not a visual effect that you play and then it doesn’t do anything. It’s not a complex product structure that we understand, but it doesn’t look good. It has to be both.”
How do you measure the ROI of your visual commerce investments?
Winning with visual commerce comes in many forms, but the most intriguing is the long-term value of bringing an experience to customers. When shoppers can have a good experience on your website buying your products, when they can get a real sense of what they are buying thanks to your 3D or AR or virtual experiences, they will keep coming back for more. LTV is one of the main ways that brands will win when they invest in and execute with visual commerce.
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