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What Brands Should Know About the Retail Media Landscape

Photo by Christian Wiediger on Unsplash

Amazon has been a giant in the ecommerce retail media world for years. Ideoclick is guiding brands through that landscape and Anne Zybowski, Vice President of Strategy and Client Development at Ideoclick, is helping lead the way. She explains it all on Up Next in Commerce.

Tune in to learn:

  • A high-level look at the world of retail media (13:18)
  • How to invest in foundational aspects that are important now versus building for and betting on the future (21:15)
  • What impact will the metaverse have on brands? (24:00)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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