Where A.I. Fits into your Marketing Strategy, with People.ai CMO, Justin Shriber
How enterprises can align sales and marketing to create winning strategies
ROI no longer just means return on investment. Today, it also stands for revenue operations intelligence, which is all about how insights meet education and algorithms are used to help marketers target key personas in order to get ahead of the competition. It’s a game-changer, and People.ai CMO, Justin Shriber describes it as the ultimate tool for marketers.
“It’s the needle and the haystack problem, and we now have metal detectors that make it a lot easier.”
People.ai is an intelligence platform designed to help enterprises align their sales and marketing goals through the assistance of A.I. in order to solve those tricky problems. On this episode of Marketing Trends, Justin explains what it means to be the CMO of the company, and, he details how marketers should be using A.I. to help them with key tasks. Plus, he talks about how user-generated content has changed over the last five years, and he reveals the role experiential marketing should be playing in your overall marketing strategy.
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