Published in


Why DTC Goes Beyond the Dot Com with Carter Jensen of General Mills

Photo by Pineapple Supply Co. on Unsplash

Gushers in the metaverse and Dunkaroo NFTs? When it comes to DTC experiences, General Mills is not playing it safe. On Up Next in Commerce, Carter Jensen, the Senior Manager of Global eCommerce at General Mills, discusses how his small but mighty team is creating DTC experiences that go beyond simple transactions on a website.

Tune in to learn:

  • The future of DTC for brands within General Mills (5:45)
  • What General Mills is investing in now (21:05)
  • How to create a good Tik Tok experience for customers (24:35)
  • The General Mills brands exploring NFTs and the metaverse (28:28)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Award-winning media studio. Learn more at mission.org