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Why DTC Goes Beyond the Dot Com with Carter Jensen of General Mills

Photo by Pineapple Supply Co. on Unsplash

Gushers in the metaverse and Dunkaroo NFTs? When it comes to DTC experiences, General Mills is not playing it safe. On Up Next in Commerce, Carter Jensen, the Senior Manager of Global eCommerce at General Mills, discusses how his small but mighty team is creating DTC experiences that go beyond simple transactions on a website.

Tune in to learn:

  • The future of DTC for brands within General Mills (5:45)
  • What General Mills is investing in now (21:05)
  • How to create a good Tik Tok experience for customers (24:35)
  • The General Mills brands exploring NFTs and the metaverse (28:28)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

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