Why Leadership = Storytelling

“The great storytellers have an unfair competitive advantage.” — Bill Gurley

Andy Raskin
Jan 24, 2017 · 3 min read
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Leadfully (a service of SYPartners) recently published this Q&A about my work helping CEOs and leadership teams achieve better results through strategic storytelling. I’m reposting it here with their permission.

LEADFULLY: Why is storytelling a must-have leadership skill?

The great storytellers have an unfair competitive advantage. They are going to recruit better, they will be darlings in the press, they are going to raise money more easily and at higher prices, they are going to close amazing business developer partnerships, and they are going to have a strong and cohesive corporate culture. Perhaps more to the point, they are more likely to deliver a positive investment return.

L: How are leadership stories different from the stories we tell around the campfire, or in movies?

L: Can you share an example of a leader achieving concrete results with storytelling?

L: Do leaders need to be vulnerable—to share something about themselves—in order to be effective at storytelling?

L: What’s your #1 piece of advice for integrating storytelling into one’s leadership style?

  1. Whose lives, primarily, are you out to change?
  2. What’s at stake (for them) if you succeed or fail?
  3. What does the Promised Land look like?
  4. What are the obstacles to reaching the Promised Land, and how will you help overcome them?
  5. What evidence can you offer that you can really make the story come true?

About Andy Raskin:
I help CEOs and their leadership teams align around a strategic story to power success in sales, marketing, product, and fundraising and recruiting. Clients include teams backed by
Andreessen Horowitz, NEA, First Round Capital, GV, and other top venture firms. I’ve also led strategic storytelling workshops at Uber, General Assembly, HourlyNerd, Neustar, and Stanford. To learn more or get in touch, visit andyraskin.com.

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Andy Raskin

Written by

Helping leaders tell strategic stories. Ex @skype @mashery @timeinc http://andyraskin.com

Mission.org

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

Andy Raskin

Written by

Helping leaders tell strategic stories. Ex @skype @mashery @timeinc http://andyraskin.com

Mission.org

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

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