Why Liquid Death Didn’t Water Down Its Marketing Strategy

via https://liquiddeath.com/products/12-pack-tallboys

How can companies capture customer attention and spark interest in their brand? Hamid Saify, SVP of Digital Retail at Liquid Death Mountain Water, discusses the brand’s “tongue-in-cheek” approach and its “connection-first” marketing strategy. Tune in to Up Next in Commerce to learn about the company’s success stories and how to drive loyalty through merchandise.

Tune in to learn:

• Which metrics matter and why you should not be hyper-reactive (7:20)
• How to use merchandise to actually build brand loyalty (12:55)
• Coming up with design ideas for merchandise (19:04)

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