Why These 100 Mission-Driven Companies Will Win [Part 1 of 2]

Discover something new that might improve your own life

Sean M Everett
Aug 31, 2017 · 10 min read
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Within the walls of The Mission’s digital offices, we often have discussions about what could push this world of ours forward. One of those things is our job. Everyone has one to make money to support their family. And those companies sell products or services to other people.

Thus, we felt it was important to highlight the organizations out there that exist beyond just making a profit. Exist as another reason for people to care, both the ones who work inside the organization and also those who buy or experience their products and services.

With that in mind, below we have grouped approximately 100 organizations into different product buckets and highlight something special about each one of them.

Use this as a guide to discover someone or something new that might improve your own life.

“Courage is the most important of all the virtues because without courage, you can’t practice any other virtue consistently.”
― Maya Angelou

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  • Hint: Sugar is in everything. Too much of it destroys your brain, and we all know soda isn’t great for you. hint water makes it easy to get wet with a bit of flavor without the nasty calories, preservatives or GMOs. You can even get a variety pack for all your flavored hydration needs, without the sugar.
  • Califia Farms: Coffee creamers contain some nasty stuff. Just look at the back of their packages. Plant-based milks, creamers, and some nice cold brew coffee in transportable bottles is an easy win. Califia has a range of products with a mission that starts with plant-based goodness.
  • Suja Juice: Sugar is bad when it’s refined and ingested in large quantities. But that’s not to say all plant-based sugars are bad, especially when cold-pressing some different types of juices. Suja has kombuchas, probiotics, vinegars, and many more types of beverages to help you live a healthier life. The mission? Organic juices and vegetables quenches the soul and makes you feel more alive.
  • Four Sigmatic: You know what coffee is. But bet ya never heard of mushroom coffee. What if you could remove the jitters, the crash, and the stomach problems caused by the regular cup o’ joe? That’s the winning formula here, preaching things like reishi, cordyceps, lion’s mane, and chaga.
  • Brita: Their brand name is now synonymous with any kind of water filter, loved by college students everywhere. They’re the leader and continue to innovate with the filtration technology.
  • Invigorated Living: Hydration is no joke. We’re made of almost all water. This team is making alkaline filters for screwing onto your water faucet, a pitcher in the fridge, or a to-go sport bottle. Why is alkaline better? “It removes free radicals, eliminates toxins, and increases immunity and energy levels.”
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  • Trader Joes: Lots of health food at a price that won’t break the bank. The wife and I are vegan, so we fill up a cart and leave the store for half the price of what it costs us elsewhere. Good food, low price. That’s something we can get behind.
  • Whole Foods: Just purchased by Amazon, and subsequently slashed the prices of the original health-first grocery, Whole Foods Market is the market leader when it comes to putting the best stuff for you into your body.
  • Thrive Market: an organic grocery store that exists only online. They deliver direct to your door, making it faster and easier for your family to get the best fuel. And of course, Thrive Market is slashing prices up to 25% to 50% off.
  • Greensbury Market: “Greensbury is the original delivery service for grass-fed beef, organic meat, and local seafood.” If you’re into meat and want to make sure it comes from the best organic farms, fisheries, and ranches in the US, look no further.
  • Daily Harvest: Fan of ice cream? Rather it be better for you than worse? How about frozen superfood that acts like ice cream? And the best part is they deliver to your door. That’s a win-win.
  • Manitoba Harvest: Back in the day, the word Hemp was just a euphemism for weed and the war on drugs. But my oh my, has the world changed. Today, hemp is used for healthy food products including hemp hearts, toasted hemp seeds, protein powder, snacks and even oils for your body. This team even has a Hemp Academy to get you schooled on all the benefits. A little learning goes a long way.
  • VSL: It stands for Very Strong Legacy and Very Strong Loyalty. That’s a mission we get excited about. But how do they do it? With probiotic medical foods. IBS is no joke, and if you’re afflicted, it’s not fun. I’ve had a few friends who suffered. These foods can help. Kudos, team.
  • CWHemp: Charlotte’s Web isn’t just a children’s story. This organization is the maker of The World’s Most Trusted Hemp Extract complete with cannabinoids. The future is here, y’all.
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  • Open Listings: Buying a home make you cringe? Reams of paperwork, lots of fancy math, the dread of 30-years of commitment to non-stop payments. This team helps you find the home, gets an agent to work with you, and you keep half the closing commissions. Save time and money…where do we sign up?
  • Redfin: 3D walking tours online come standard so you don’t spend all your time driving around a city in a stranger’s car. Redfin cares about customer reviews and closes 10,000 houses every year. A modern take on real estate.
  • Compass: Looking for a home that’s more unique than the cookie-cutter suburban standard? Compass lets you search by home design, amenities, and neighbordhood so you find the most sought after properties without combing through copycats.
  • Sothebys: You might know the brand through the high-end art auctions taking place for the likes of Thomas Crowne. But there’s also the real estate arm showcasing the best of the best for rent and ownership all across this little globe of ours.
  • Prometheus Apartments: Luxury apartment finding on the west coast shouldn’t be hard. Especially in tech-centered hot beds where lots of talent is vying for the same living quarters. This team makes it easier in the Bay Area, Seattle, and Portland to name a few.
  • WeLive: WeWork isn’t just for shared office space. They’re also dipping their toe into the Digital Nomad lifestyle with month to month rentals in similar locations to the office space. Sleep, work, live.
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  • Bonobos: A long-time brand fan here. What started as a better fitting men’s pant expanded into a retail empire complete with a woman’s line. Setting trends with their Bonobos Guides shops for trying on but ordering online, they were recently purchased by Wal-Mart. Kudos Andy Dunn.
  • AllBirds: Comfy shoes don’t have to be ugly. In fact, they can serve a duel purpose. This team is focused on using the planet’s natural materials, like New Zealand’s superfine merino wool. What used to be only for soft sweaters is now for soft shoes.
  • Gap: No introductions needed here. Just good clothes at fair prices and a commitment to a new mission with 100% of Gap’s cotton coming from sustainable sources by 2021.
  • MVMT: Like the look of a classic wristwatch but don’t want to pay horological prices? With MVMT you get an incredible collection of both men’s and women’s styles for around $100. A couple college dropouts, made good.
  • Smartwool: Now owned by Timberland, US-made smartwool socks and active clothing helps you get outdoors and stay there. Pushing the limits of Merino wool, their story started on a ski slope with the aim of stopping toes from going cold.
  • Merrell: Dig the outdoors more than the indoors? If “trail running is life” is your motto, then you’ve found your home with this group. The clothes, shoes, and accessories are made for movement and comfort and likely you’ve seen the brand on friends without even realizing it before.
  • NorthFace: If you’ve ever lived in Chicago, or climbed Mt Everest, then this cold-weather retailer needs nay an introduction. Puffy coats, vests, backpacks, all meant to stay dry and light, even when it’s 40 degrees below zero with the Windy City windchill scraping at your face. Warmth in more than one way.
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Biz Services

  • Legal Zoom: Need legal help fast and without breaking the bank? Legal Zoom was one of the first to bring people together online. From startups, wills, trusts, and IP to personal and family law, this organization can help you out.
  • Gusto: Everything’s online these days and with so many small and medium-sized businesses out there needing to pay their employees, you need a simple web app that can get all things HR done for you. Gusto’s got it in spades.
  • Intercom: You might know them from the little customer service chat widget in the bottom right-hand corner of many of the websites you visit. Intercom also has one of the best brands, designs, and educational blog content out there for the business of building businesses. Track lead gen from visits to closed deals.


  • Silicon Valley Bank: Well known in the startup industry, Silicon Valley Bank has been the financial institution of choice for the most valuable tech companies for many decades. This group knows money, and they know startups. Give them a look.
  • Chase: One of the biggest banks in the US, Chase has everything you need as a consumer from savings, checking, CDs, credit cards, and on and on. It works around the world and is, of course, FDIC-insured to protect your money from theft and fraud.
  • USAA: Well-known as the financial organization for military servicemen and servicewoman, USAA has been around since 1922 to help with insurance, banking, investing, real estate, health care, and retirement. Everyone we talk to loves them. A helluva brand.
  • Capital One: It might sound funny to think about a bank being mission-driven, but right on the top of the homepage today is a banner that says “We’re here to support our customers impacted by Hurricane Harvey”. You don’t get that with other banks.


  • PayPal: The original online payments processing company, PayPal has existed for decades to let people transaction on eBay and all over the web to buy things and send money. They recently acquired Venmo as well to add a bit more millennial fun to the brand.
  • Venmo: The original “send money to my buddy for beer money last night” app, complete with a public stream full of funny comments and emoticons is all grown up now. They process $20 Billion in payments. Billion. With a B. The craziest part is it’s all free to you, the user.


  • GEICO: “15 minutes could save you 15% or more on car insurance”. Likely one of the best tag lines in decades, repeatable by normal people all across the US. Warren Buffett took a stake in them very early on. Their business is doing well, continues to grow, and if personal use is any indication, we use GEICO for our car insurance.
  • Ladder Life Insurance: You don’t want to think about it, but it’s an inevitability for every one of us. Make sure your family is taken care of. Ladder makes it easy through a simple online web tool to get a quote in seconds and they even have a friendly calculator to see how much you might need.
  • Lemonade Insurance: We all have a lot of stuff, and need to protect our apartment or home with insurance. Chat through the app or the website, get responses instantly, and lower prices at Lemonade Inc. A match made in heaven.

Real World

  • Jet.com: Online ecommerce for all things groceries, Jet.com was recently purchased by Wal-Mart to continue the battle for eCom supremacy against Amazon. Jet’s friendly interface and simple shipping options made it one of the fastest growing in the US.
  • Postmates: What if you could push a button and get anything at all delivered to you in only a few hours? Postmates made that dream a reality, with its large workforce of couriers to pick up anything around your city including clothes, food or miscellaneous wares. If you’re in a pinch, be pinched no longer.
  • Blue Apron: We all have trouble trying to figure out what the heck we’re going to eat for dinner tonight? Did we go to the store? Should we just order delivery? With Blue Apron’s subscription meal delivery service, they give you all the fresh goodies, and the recipe. You just prepare, serve, and eat.
  • Purple Carrot: One of my personal favorites, Purple Carrot delivers only plant-based fresh ingredients to your home every week. Pull out the veggies and spices, grab the recipe card with appetizing imagery, and spend 30 mins to an hour preparing a meal for a 4-person family. We’ve been using this service for months and we’ve never felt better. This from a guy who used to hate cooking, but now enjoys it.

Sean Everett


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Sean M Everett

Written by

We invented stories, animated emojis, choose-your-own-adventure movies, personalized linear channels, and biologic intelligence https://www.everettadvisors.com


A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

Sean M Everett

Written by

We invented stories, animated emojis, choose-your-own-adventure movies, personalized linear channels, and biologic intelligence https://www.everettadvisors.com


A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

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