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Why Web3 Is The Way Forward With Marc Mathieu of Salesforce

Photo by Sai Kiran Anagani on Unsplash

Marc Mathieu, the Co-Founder of Web3 Studio at Salesforce, discusses on Up Next in Commerce how web3 will change how brands acquire and interact with consumers. Plus, he explains the hype around NFTs and digital goods — whether they are trends to watch or fads that will fade — and the mindset shifts that need to happen to get the most out of them.

Tune in to learn:

  • Key moments in internet history: from the invention of the cookie to the shift toward first-party data
  • How to find customers in a new digital world
  • Why your brand is your community and how to keep your community the right size
  • What commerce companies should be most excited about when it comes to web3
  • Digital goods — Are they a fad, trend, or long-term opportunity?

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

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