The digital revolution is here. Today, over 2 billion people use smartphones across the globe and the numbers continue to rapidly grow. As a result, smartphones are opening fresh new opportunities for commerce. If you examine the Google analytics data of your business website, chances are you’ll notice that most of your traffic comes from a mobile device. A small business looking for growth can take advantage of this massive number of potential clients by creating digital marketing platforms that are mobile friendly and suit the needs of these users. We’ll explore why your business needs to be mobile friendly and how you can take advantage of this technology to grow your business.
Use A Responsive Design
How responsive is your website? If you aren’t sure, the good news is that building a responsive website is not an expensive venture. There are many professionals who can do a splendid job for you within your budget.
You know a website is responsive if it can seamlessly resize elements based on the device you’re using to view them (for example, a smartphone, tablet, laptop, etc.) Why is this important? If your site is unresponsive, users can find it difficult to navigate through its features from a mobile device. The simplest way to ensure your website is mobile friendly is by using a responsive WordPress theme.
Optimize For Mobile
You need to optimize your website specifically for mobile users. Why? Since multitasking on a mobile device can be challenging, a user is less patient than they are when they’re browsing from a computer. Proof of that can be seen in research conducted by Google which found that 53 percent of mobile users are likely to abandon your site if it takes over three seconds to load.
You also need to consider enlarging buttons to make it easier for the user to press on a tablet or smartphone. If you want to include forms on your website, then you really need to work on making them brief and concise. Remember: Including contact information like your address and phone number will go a long way in enabling search engines to identify your business location so that your site is likely to show up in search engine results within your locality.
Use Business Listings
Besides your website, business listings play a significant role in facilitating web searches on mobile devices. The reason why is because when a mobile device user is looking for businesses in a particular industry, business listings will generally rank high. Also, most directory listings link to mobile apps that your potential clients use to locate you. Therefore, you should add your contact information and address to as many business listings as possible. The most common online business directories include Google Places, Yelp, Yahoo and Bing.
Add An App
While it’s not necessarily something that every small business actually needs, adding a company app to your customer-facing efforts can really make a dramatic improvement on mobile interactions. According to a recent study conducted by comScore, Americans over the age of 18 spend almost three hours every day on their smartphones. That’s a lot of phone time, but it’s also a lot of opportunity for your business to be seen through potential mobile interactions.
What’s the best way to harness this time to ensure that your company actually does get a slice of that time spent on mobile? Create an app that not only provides the information on your website, but also provides a service that your customers will want to use. If you’re selling a product, make sure you can order, customize and save by ordering through your app. If you are selling a service, make sure your app provides all the necessary information to make an informed choice to buy your service in juxtaposition of your competitors. Whatever your company does, create an app that makes it easier to interact with your services and products and that ease of use alone will improve your bottom line and overall mobile interaction.
Use Social Media
Social media is growing at warp speed, and your prospects and customers are already regularly using these sites through their mobile devices. Integrating your business to social media sites enables you to directly interact and connect with your target customers. By being active, your business is likely to show up on their news feeds, alongside favorite brands and updates from their close friends and family.
Mobile devices have made accessibility of the global markets even easier. That’s why if you aim to continually engage your current customers while also increasing your client base, then the mobile-friendly method is the way to go. If your website isn’t already mobile friendly, then you might want to consider upgrading it because there’s potentially a tremendous untapped avenue for business growth that you could be pursuing.